The Rectangle Is History - Free Form Is Boundless

Jerrold Simon studied Fine Art at the University of Texas in Austin. After graduation Simon moved to Los Angeles
where he worked on campaigns for Alfred Hitchcock and Otto Preminger films. He then completed his masters in architectural art at Berkeley.
Jerrold Simon lived many years in New York where he spent a lot of his time amongst the elite galleries and museums. All this experience in
the creative sector led Simon to the discovery of the seminal style we know today. It was in San Francisco and then later amongst the nature
of Oregon that he made this discovery through his own painting. Simon began to feel traditional canvas shapes were restricting. He continued
exploring the idea of moving away from the traditional square and rectangular canvas and the development of free-shaped edge and
dimensional surfaces. Jerrold no longer looked exclusively at the landscape from the ground, where the horizon, the sky and the traditional
rules of perspective are so important. Simon used new perspectives - such as views during air travel to see landscape differently.