Like and Order: An antidote to algorithmic fascism

FOR IMMEDIATE RELEASE: Durden and Ray and Trifulca Madrid invite you to Like and Order, an exhibition which examines the artist’s view on the polarizing political landscape of our increasingly online existence. The Internet was born as a promise of freedom, but over time it has become a machine of mass manipulation controlled by algorithms that commodify our lives. What was once a space for exchange has been transformed into a showcase where personal value is measured in “likes” and followers. Influencers, the true apostles of this new neoliberal religion, glorify individual effort and the accumulation of wealth while mocking social responsibility and despising collective action. Their supposed political neutrality conceals classism, racism, and misogyny, depoliticizing inequality and blaming the poor for their own circumstances. They promote an extreme individualism that atomizes society, legitimizing a system that rewards competition and scorns solidarity.

The Internet promised freedom, but it has now become a tool of ideological control and exploitation. This exhibition does not seek likes or validation; it aims to confront the commodification of our lives and the normalization of hatred. Through various media, each artist creates an oppositional dialogue to the normalization of the current paradigm. It is an act of direct resistance against the far right and the neoliberal narrative that perpetuates inequality.