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Building an organic community and presenting yourself and your practice in a way that really reflects who you are as an artist can be a difficult thing to grapple with - especially in an increasingly online world.
Digital marketer and producer Tamera Heron will share her experience in communication and digital storytelling surrounding cultural event production through case studies. She will also walk you through how to explore your core values, how they shape your practice and the way you market yourself as an artist through group exercises.
She will also touch upon newsletters, why you might want one, the best platform to set one up on, and how to build engagement and an audience through them.
This workshop will end with a dedicated 45-minute group coaching session where Tamera will tackle specific questions and scenarios from attendees.
Artist:
Tamera Heron is a Freelance Producer and Digital Marketer who also has vast experience as a writer. She works with creative teams and individuals across London and the Southwest to help elevate their vision and aid in the successful production of their creative projects. Her work predominantly focuses on global majority communities, aiding them to authentically tell their stories. Starting in fashion, Tamera stayed within the creative sphere, moving into the worlds of Theatre and live performance as a reviewer and marketer. Furthermore, she works as a creative consultant and producer for art and culture centered initiatives, festivals and organisations, helping to curate a variety of themed events for the local community. She is the founder of Cold Islanders, a platform centered around the exploration of Caribbean creativity and artists here in the UK. An aspiring Art Therapist and Playwright, Tamera is focused on exploring the different ways we tell stories through various art forms and the impact it has on our sense of self and wellbeing.
Tickets for this workshop are £7, a £5 concession rate applies to students, over 65s, under 18s, Bow Arts artists, National Art Pass members, and key workers.
Bow Arts Trust, 183 Bow Road, London, E3 2SJ
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