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Securing Gallery Representation: How Can Artists Work with Galleries?




Wednesday, 4 October 2023

How do successful artists get noticed by galleries? What do galleries think of your applications? And how can you impress them?

Our upcoming Masterclass covers the in’s and out’s of gallery representation. Held on Zoom and open to artists of all levels. This session will help you navigate the basics of gallery representation, get started on applications and provide you with expert tips to stand out from the crowd.

This session will cover:

• Gallery application basics

• Steps to finding the right gallery for you

• Do’s & Don’ts of approaching art galleries

• How to prepare a strong portfolio and ‘getting gallery ready’

• Insight into gallery negotiations

• Actionable points for you to get started with gallery representation.

This event will also provide you with the chance to ask Gallerists your burning questions about gallery representation. All attendees will receive a guide, worksheet, and glossary to gallery terms.

This Masterclass will be joined by gallery experts. Our host for this event is Karen van Hoey Smith. Karen has experience as an Artist Manager, Auctioneer, and consultant expert. With a successful history as an Art Broker, Karen has extensive experience working with galleries, which makes her the perfect host for this event.


Hugo Barclay - UK Fair Director at Affordable Art Fair

Hugo leads an expert team in the execution of three major London fairs. His previous experience includes managing the gallery programme at London Art Fair and among previous roles at Artsy and running art advisories. Hugo has an expansive knowledge on the international art world and an acute understanding of the gallery ecosystem at all levels. He is particularly passionate about nurturing living artists, and the galleries supporting them.

Ruth Millington - Art Historian, Critic and Author

Ruth specialises in Modern and contemporary art. She started her career working in museums and galleries, including the Ashmolean Museum, Estorick Collection and Connaught Brown, where she represented Shani Rhys James, Paul Richards and Jonathan Field, among other artists. She has written for TIME, Dazed, AnOther, The Independent and Tatler, among other publications. In 2022 Penguin published her first book MUSE. Her first children’s book ‘This Book Will Make You An Artist’ will be published by Nosy Crow in 2024.

Rachael Noon-Powell - Gallery Director and Curator of NoonPowell Fine Art, London

Rachael worked in advertising, exhibitions and make-up / prosthetics for TV and film mainly freelancing for the BBC, prior to completing a BA (Hons) in Art Theory and Practice at the formerly named Wimbledon School of Art (UAL). After graduating, she developed her own practice working mainly in sculpture and on illustration projects, and worked for a commercial contemporary gallery for a few years. She then made the decision to combine her business background with her knowledge and love of visual art by opening her own gallery.

Richard Kalman - Gallery Owner at Crane Kalman Brighton

Founded in 2005, Crane Kalman Brighton is an independent British photography gallery specialising in exhibiting contemporary work. The gallery has been established to provide a platform to showcase the work of mostly up-and-coming, young British and some International artists.

Henry Birks - Director at Trent Art

Trent Art specialise in original paintings and works on paper by a wide range of Modern British Artists with the emphasis being on top quality.

Event Details |

Date: Wednesday the 4th of October 2023

Time: 1pm BST

Location: Online (Webinar link will be provided upon registration)

Note: The registration fee for this webinar will contribute to supporting the Visual Artists Association's initiatives to provide resources and support for artists worldwide. Free for Premium Members, 10% discount for Standard Members, and £29.99 for non-members.

Spaces are limited, so don't miss this opportunity to learn from gallery experts.

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Other events from Visual Artists Association

Art Sales Academy, Mastering Face-to-Face Art Sales for Early Career Artists and Gallerists Free Introductory Session
Crafting Compelling Art Prize Applications and Artist Statements
Art Sales Academy - Mastering Face to Face Art Sales
Monetising Art: Strategies for Pricing, Income, and Financial Empowerment


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