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Visions is a site-specific project created exclusively for Load gallery, marking a significant milestone in Pilar Zeta’s already influential career. Though Pilar Zeta, a renowned Argentinian multimedia artist, has quickly risen as a standout talent, captivating audiences and critics alike with her monumental, immersive installations. From the awe-inspiring Hall of Visions at Miami Art Week 2021—celebrated as the most Instagrammed artwork of the event and even hosting a meditation session led by Deepak Chopra—to the recently unveiled permanent installation Portal del Éter Rojo at Faena Tulum, Zeta’s work has consistently pushed the boundaries of space and concept. Her critically acclaimed solo shows, such as The Space of Variations in Los Angeles, Future Transmutation in Miami, and Doors of Perception in Mexico City, have further cemented her reputation as a visionary artist.
Now, for the first time, Zeta brings her transformative art to continental Europe. Visions continues her exploration of surreal spatial dynamics, symbolism, and the process of transformation. Her signature style, which she terms “mystical futurism,” is defined by minimalist yet surreal landscapes, bold color palettes, and deconstructed geometric forms. Drawing on symbolic codes and the language of the subconscious, Zeta’s work bridges ancient architectural traditions, surrealist influences like Salvador Dalí and Sofía Bassi, and the sculptural precision of Constantin Brancusi and Brazilian artist Anna Maria Maiolino.
As multidisciplinary artist, Pilar Zeta seamlessly navigates painting, sculpture, tapestry, installations, and digital art, weaving together a diverse range of influences without losing her cohesive vision. Her work harmoniously blends surrealism, symbolism, mysticism, futurism, postmodern architecture, philosophy, quantum physics, and esoteric knowledge. Despite the breadth of her inspirations, Zeta maintains absolute creative control, ensuring her distinct visual language remains unmistakable across all mediums.
Her surrealism is not chaotic but meticulously structured, characterized by geometric precision and a bold use of materials. Glossy metallic surfaces reflect and distort shapes, creating a dreamlike aesthetic that is both futuristic and timeless. Zeta’s approach to mysticism is unexpectedly pragmatic—her art serves as a visual and sonic guide, offering a structured pathway into a surreal, symbolic world that feels simultaneously ancient and forward-looking.
Visions invites viewers into a realm where altars, portals, and surreal landscapes act as conduits for transforming ideas into tangible forms. The exhibition delves into the journey of materializing the unseen, bridging the conceptual and the physical through deliberate, almost ritualistic processes. Light and water are central to the experience, serving as both mediums of transformation and tools for manifesting intangible concepts. Iridescent textures flow through the space, shifting with the light to symbolize the fluidity of perception and the dynamic nature of creation.
At the core of the exhibition is a fountain, surrounded by digital works that interact with varying light configurations. These elements come together to activate the space, transforming it into a meditative environment that encourages introspection and self-reflection. Visitors are invited to engage deeply with the work, immersing themselves in moments of stillness that ignite their own creative potential.
With references to ancient Egypt, cosmology, and metaphysics, Visions creates a space for connection and transformation. Through this exhibition, the artist invites us to explore the invisible forces that shape creativity and our understanding of reality.
Opening Days:
April 3 - May 10, 2025
Thursday-Saturday
Opening Hours:
16.00-21.00
For more information please contact Load gallery at:
visit@load-gallery.com
Artist:
Pilar Zeta
Pilar Zeta is an Argentinian multimedia artist based in Mexico City, working at the intersection of philosophy, symbolism, mysticism, and postmodern architecture. Her practice engages with the construction of meaning through form, using portals, thresholds, and archetypal symbols—especially the egg—as devices for transformation. Through spatial compositions, she invites a reconfiguration of perception, bridging the tangible and the immaterial.
A pivotal moment in her trajectory came in 2021 with Hall of Visions, a large-scale installation at Miami Art Week (Faena Miami). Pilar Zeta’s work has been exhibited internationally, including at Praz-Delavallade in Los Angeles, MACO Art Week in Mexico City, MOCO in London, and Art D’Egypte – Forever is Now III at the Giza pyramids.
Alongside her installations, Zeta has collaborated with Coldplay, contributing to album artwork and stage design. Her role as Art Director for Everyday Life earned her a Grammy nomination in 2021, and she was awarded a Bronze Clio Award for Best Directing Video for Don’t Go Yet by Camila Cabello.
Load gallery
Located in Barcelona’s creative Poblenou district, Load gallery is the latest arrival to the city art scene. Thanks to bespoke next-generation screens and an elaborate sound system, it brings digital art to life, showing the most ambitious artworks by internationally acclaimed artists. Load gallery aims to redefine how media art and NFTs can be exhibited, distributed and managed and how they can be shown alongside physical art to create a coherent narrative.
The gallery has a total of 9 screens, 5 are located at the front, and there is a smaller room that features 4 equal round screens. This room is thought of as a sandbox for the artists to push the envelope and try things they haven’t done before to create an immersive experience for the viewer by adding physical objects.
"I got the inspiration for these circular screens from the works of Gaudí, renowned for his organic shapes and fluid curves that captivate the eye. This space—unofficially dubbed as “round room”—is intended to enrich the gallery, bring an additional dimension where architecture and art intersect, and open a door to another universe. It is a space where artists can blend the physical with the digital, creating an immersive environment. Each new exhibition will showcase a unique space, a door opening to yet unexplored worlds."
–Alex Simorrè, Founder of Load gallery
Load's debut in Barcelona marks an important development in the city's efforts to establish itself as a leader in digital culture. Barcelona is already home to the Loop art fair and festival, OFFF, Sonar D+, and other initiatives centred on media art and digital culture. Load complements these events with a dedicated space for showcasing digital artworks with the sophistication they merit.
Load offers collectors a full-chain solution: its sister company Artbox designs, manufactures and install screens, boxes for streaming and other hardware, while Load proprietary software makes managing and distributing digital art easy and intuitive.
Carrer Llull, 134, 08005
Barcelona, Spain
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