Barcelona’s Load gallery joins Loop Lab Busan Festival

Load gallery
Located in Barcelona’s creative Poblenou district, Load gallery is the latest arrival to the city art scene. Thanks to bespoke next-generation screens and an elaborate sound system, it brings digital art to life, showing the most ambitious artworks by internationally acclaimed artists. Load gallery aims to redefine how media art and NFTs can be exhibited, distributed and managed and how they can be shown alongside physical art to create a coherent narrative.

The gallery has a total of 9 screens, 5 are located at the front, and there is a smaller room that features 4 equal round screens. This room is thought of as a sandbox for the artists to push the envelope and try things they haven’t done before to create an immersive experience for the viewer by adding physical objects.

Load's debut in Barcelona marks an important development in the city's efforts to establish itself as a leader in digital culture. Barcelona is already home to the Loop art fair and festival, OFFF, Sonar D+, and other initiatives centred on media art and digital culture. Load complements these events with a dedicated space for showcasing digital artworks with the sophistication they merit.

Load offers collectors a full-chain solution: its sister company Artbox designs, manufactures and install screens, boxes for streaming and other hardware, while Load proprietary software makes managing and distributing digital art easy and intuiti

About the Organizing Institutions:
Loop Barcelona
Founded in 2003, Loop Barcelona is the world’s first platform dedicated to the study and promotion of the moving image. Globally recognized for its role in advancing time-based media art and fostering international collaborations, Loop Barcelona unfolds annually in three main sections: Loop Fair, the world’s first dedicated art fair to video art; Loop Festival, a series of exhibitions, screenings, and live performances across the city, exploring new approaches to moving image creation; and Loop Symposium, a series of talks and discussions focusing on the latest research and developments in moving image art.

A-Fluxion
A-Fluxion is a new cultural initiative founded by Artivist, a group of young collectors. It serves as a next-generation platform for digital and media art, focusing on innovative collaborations across the arts and industry sectors.

Busan Museum of Art
The Busan Museum of Art is a public cultural institution that fosters creativity and artistic exchange. Its collection spans over 3,000 works and provides an active platform for research, education, and exhibitions in the dynamic city of Busan.

Jinsuk Suh, Director of the Busan Museum of Art | Co- Director of Loop Lab Busan.

Suh Jinsuk, former Director of the Ulsan Art Museum and Nam June Paik Art Center, has led numerous international art projects and curated contemporary art exhibitions. Since founding Alternative Space Loop in Seoul in 1999, he has been dedicated to supporting young Korean artists and establishing the "Asian Arts Space Network" to promote discourse on Asian art. Suh has directed and curated several prominent biennales and art festivals, including the 2001 Tirana Biennale, 2010 Liverpool Biennale, and 2018 Shenzhen Independent Animation Biennale. He has also been at the helm of the "Move on Asia" video art festival since 2004, organizing global traveling exhibitions showcasing works by 160 Asian artists. In 2006, he launched the Media Archive Network Forum, collaborating with leading global institutions such as ZKM (Germany), Fact (UK), and ICC (Japan) to explore the evolution of media art in the 21st century. Through collaborations with institutions like Kunsthalle Düsseldorf, CASA ASIA, and ZKM, Suh has played a key role in promoting Korean art on the global stage. He has also contributed to important publications, including 150 Asian Contemporary Artists, Art and Capitalism, and Oriental Metamorphism.

Amy Kim, Founder & Director of A-Fluxion | Co- Director of Loop Lab Busan
Amy Kim is the Founder and Director of A-Fluxion (formerly ARTIVIST), a platform that connects the Korean and international art scenes through media and contemporary art. Before founding A-Fluxion, Kim worked as a strategy consultant at Deloitte Consulting, advising government agencies and cultural institutions on public art and large-scale cultural projects. This experience reinforced her belief in art as a powerful tool for social change, inspiring her transition from private art collector to cultural producer. Through A-Fluxion, Kim leads artist residency programs, mentorship initiatives, and international cultural forums. In collaboration with institutions and galleries, she aims to create sustainable models for the art eco system. Her work is driven by a passion for using art as a means of civic engagement, cultural exchange, and advancing a more sustainable future.