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From 15 to 25 April 2026, Milan will host the third edition of MEGA Art Fair at SPAZIO PROFUMO, the former Esperis perfume factory at Via Binda 29, in the Navigli district. For ten days, between Milano Art Week and Design Week, this iconic site of Milan’s industrial heritage transforms into a platform dedicated to contemporary art.
Open until late in the evening, MEGA Art Fair offers an accessible and inclusive experience that expands the audience of traditional fairs, establishing itself as one of the most experimental formats in the contemporary art scene.
Founded in 2023 by BeAdvisors Art Department and Mattia Pozzoni Art Advisory, MEGA Art Fair is a nomadic curatorial project based in Milan. It functions as a living platform—a conversation in progress that renews itself with each edition: a place where art, ideas, and people meet along ever-changing, often unexpected trajectories.
Over time, MEGA has also become an implicit motto—“Let’s make every year more Mega!”—and at the same time a challenge: moving beyond the invitation to something merely “big,” its focus is on a “more”: more voices, more layers of interpretation, more opportunities for connection. More than a fair, MEGA defines itself as a dynamic platform, capable of activating contexts and communities, and of continually redefining the ways in which artistic production, ideas, and audiences come together.
Each edition takes shape in a revitalized urban space, activating sites of industrial or architectural heritage and establishing a direct dialogue with their historical and social context.
This site-specific approach grounds the fair within the city’s cultural fabric, transforming it into an event in constant evolution.
The venue selected for the 2026 edition, SPAZIO PROFUMO, is a former factory built in the 1950s that retains the charm of Milanese industrial architecture. Its spacious halls, punctuated by columns and original architectural details, create a striking setting for the exhibition, while a large outdoor area expands the fair experience by providing a space for gathering and social interaction.
MEGA stands out for its hybrid format, where exhibition, fair, and public program converge into a single curatorial experience. Works are presented within a collective exhibition layout that moves beyond the traditional division into booths, fostering dialogue among galleries, artists, curators, publishers, collectors, and audiences. This approach encourages exchange between practices and disciplines, emphasizing experimentation and the building of lasting relationships.
The 2026 edition unfolds across multiple exhibition rooms and large halls, complemented by semi-open areas dedicated to site-specific projects and widespread curatorial interventions. The public program includes talks, independent publishing, workshops, performances, music, and cinema, transforming the fair into a dynamic platform for exchange and discovery. A selection of on-site restaurants and bars further enhances the visitor experience. A program of awards and acquisitions underscores MEGA’s commitment to supporting emerging artists, including the Because of Many Suns – Collezione Taurisano Acquisition Prize and the Premio Collezione Edoardo Barboni.
MEGA consolidates its identity as a space for exchange, support, and growth through collaborations with institutions, collections, and cultural partners, such as: ReContemporary, Collezione Maramotti, The Art Society, Fondazione Giuseppe Iannaccone, Progetto Ludovico, Spazio Almag/Umberta Gnutti Beretta Collection, Fondazione Elpis, Camera della Moda Fashion Trust, Fondazione Imago Mundi, Casa Aemilia, Collezione Galotti, SKIRA, Collezione De Iorio, SmartStamp, Artquire, Artsvp, Pareidolia Foundation, IKT – International Association of Curators of Contemporary Art, PLOP Residency, POUSH, U-ART-P, and Accademia di Belle Arti di Brera.
Opening Hours
15 April 2026: 6:00 PM – 12:00 AM
16 – 25 April 2026: 12:00 PM – 12:00 AM
Free Admission
Organisers
Mauro Mattei
Mauro Mattei is an international tax consultant and cultural entrepreneur active between London and Milan. He specializes in international structuring, advising UHNWI, and managing complex operations between the United Kingdom, Italy, and other jurisdictions. Alongside his consulting work, he is an active art collector through the Mauro Mattei Art Trust, as well as the founder of MEGA Art Fair in Milan and FRENCH PLACE. His work sits at the intersection of finance, art, and cultural strategy, with a focus on building platforms that support contemporary art ecosystems.
Marta Orsola Sironi
Marta Orsola Sironi is a curator based between London and Milan. Her work focuses on supporting emerging artists and promoting dialogue between institutions and independent initiatives, emphasizing collaboration, experimentation, and audience engagement. She is the co-founder and curator of MEGA Art Fair. She is the founder and director of French Place, an independent exhibition space and cultural platform that operates halfway between a gallery and an institution, supporting research-oriented practices through exhibitions, residencies, and public programs. Sironi is also co-director of BeAdvisors Art Department, an independent art advisory firm with offices in London and Milan, providing strategic guidance on the international art market to collectors, galleries, artists, institutions, and companies. Before moving to London in 2021, she founded co_atto, an independent project space spread across 18 shop windows inside Milan’s Porta Garibaldi train station, dedicated to contemporary art, architecture, design, and publishing, with a focus on supporting young Italian artists and creatives.
Mattia Pozzoni
Mattia Pozzoni is an international art advisor with extensive experience in modern and contemporary art. His dual expertise, both academic and commercial, allows him to approach the art market from a unique perspective, providing exceptional value to his clients. He currently manages high-profile collectors, working closely with artists, galleries, and institutions to enhance collection strategies and investment opportunities. Mattia designs VIP programs and art tours, in addition to providing strategic advisory services to internationally renowned clients such as American Express Centurion, as well as Boscolo and Rocco Forte hotels. Founder of the MEGA Art Fair, Mattia is a lecturer at IESA, where he also led the Master’s program in Contemporary Art Market validated by the University of Warwick, and at NABA Academy.
Spazio Profumo Fabbrica Esperis
Via Binda 29, Navigli district, Milan
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