G-STAR RAW BEFRIENDS ARTIFICIAL INTELLIGENCE TO DESIGN AN ARTISTIC MASTERPIECE

An AI-generated concept is transformed in to an elaborate couture garment as digital art and craftsmanship unite 

Streetwear denim brand G-Star RAW is taking on an artistic reverence with artificial intelligence, in the creation of a unique piece of denim couture that takes AI in to the artistic realm of science fiction. 

The “AI Denim Cape” is the result of G-Star’s design team working in collaboration with artificial intelligence app Midjourney to come up with 12 unique designs, using a series of prompts.  One AI-generated concept was then chosen to be brought to life by hand in the G-Star atelier - resulting in an original RAW denim couture piece. 

The AI Denim Cape resembles something from a next generation Star Wars costume.  Made from premium raw denim and featuring futuristic 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left inner side, the AI Denim Cape combines new age technology with G-Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim expertise and precision craftsmanship. Craftsmanship that only humans are capable of. 

G-Star RAW has embraced AI it as a creative partner – using artificial intelligence to push the limits of denim design in an innovative unison between technology and human craftsmanship.

"Innovation is ingrained in the G-Star DNA. We believe in giving our fashion designers the freedom to bring their dreams through AI," said Gwenda van Vliet, CMO of G-Star RAW. "While anyone could make a design using AI, at G-Star RAW, we have the craftsmanship to make those designs into real garments. We should see AI as enhancing the creative process, rather than taking it over.”

The newly designed AI Denim Cape will be shown at the G-Star RAW Antwerp store in Belgium, as the world’s first garment designed by Artificial Intelligence and created in the real world.